Asakiyume mita

I saw these fun salsa labels last time I was at my dad's. They were in a little corner deli in his town. I would read a graphic novel illustrated by whoever did the designs, a graphic novel about Hot Mama, Mr. Medium, Mild Child, and Auntie Verde. Hot Mama is a single mom, an artist and adventurer. Mild Child is her kid. Auntie Verde works for a big company and is always getting her sister and nephew out of fixes, but she's not really a corporate type: she loves to garden and knows the names of all the birds. Mr. Medium is a mysterious visitor to their town. He seems to have Powers. But what are his intentions??

The power of capsaicin will of course be key. Maybe each chapter will feature a different chile pepper. Like the Peruvian Aji Charapita pepper, which I think is what I brought back with me from the Amazon.

Click through to see the picture larger and zoom in on all the cute details. See the pepper on each of their outfits?



ETA: The scenarios I've imagined for them are pret-ty close to what Larry's Salsa has on their website (excepting Mr. Medium, who is much less ambiguous in their telling). Check them out HERE.

OMG, and the company was based in the town I grew up in! But the cute labels date from when the elderly founder sought an investor, himself being 72 and wanting a break. But the investing company is fairly local too, so that's good. Read more in this trade magazine article, where you can see the much more staid original labels.