That's a good scheme! It used to go without saying that you could get water free in shops here, but then the shops started selling bottled water and were less willing to give you a cup of tap water. Or they'd want to charge you for the cup, if it was a disposable cup.

Have you run in the Shrewsbury half-marathon? I hear in the UK, wearing costumes for runs is more common. At this race there was one guy in a T-rex suit, and he really stood out!